Red Flags: What to Avoid When Selecting a Broker in the UAE

Choosing the right real estate broker is crucial for a successful property transaction in Dubai. However, the market includes a range of professionals with varying levels of experience and integrity. Recognising warning signs early can help buyers and sellers avoid costly mistakes and disappointment.

Lack of Proper Licensing

Dubai’s property brokers must be registered and licensed by the Real Estate Regulatory Agency (RERA). Operating without a valid license is illegal and a significant red flag.

Evern van Niekerk, Sales Director at Paragon Properties, warns: “Always verify that your broker holds a valid RERA certification. Unlicensed agents may lack the professionalism and knowledge required, putting your investment at risk.”

Potential clients can check licenses on official government portals or request proof directly.

Poor Communication and Transparency

Effective communication is vital in property dealings. Brokers who are difficult to reach, vague about fees, or reluctant to share full information can cause unnecessary frustration.

Chris Van Wyk, General Manager at Paragon Properties, explains: “Transparency builds trust. If a broker avoids answering key questions or is unclear about commissions and contractual terms, it’s a warning sign.”

Clients should expect timely updates and clear explanations throughout the process.

Pressure Selling and Unrealistic Promises

Brokers who push for quick decisions or guarantee unrealistically high returns should be approached with caution.

Matthew Smith, Strategic Director at Paragon Properties, notes: “High-pressure tactics and exaggerated claims often signal inexperience or unethical practices. Reliable brokers provide balanced advice based on market data.”

Buyers should take time to consider offers and seek second opinions where necessary.

Lack of Market Knowledge

An effective broker must have detailed knowledge of local market conditions, regulations, and neighbourhoods. Brokers who cannot answer basic questions or provide relevant data may not serve clients well.

Van Niekerk says: “Market expertise differentiates professionals from amateurs. If your broker can’t explain zoning, recent price trends, or financing options, reconsider your choice.”

Poor Reputation and Negative Reviews

Client testimonials and reviews provide insight into a broker’s track record. Consistent complaints about professionalism, contract handling, or post-sale support are warning signs.

Van Wyk advises: “Do your due diligence. Check online reviews, request references, and ask peers for recommendations before committing.”

Inadequate After-Sales Support

The real estate transaction often extends beyond closing. Brokers who disappear after the sale or lease miss an opportunity to build lasting client relationships.

Smith points out: “Good brokers provide ongoing support, whether for property management, rental renewal, or resale advice. Lack of after-sales care reflects poorly on their professionalism.”

Selecting a reputable, licensed, and knowledgeable broker is essential to navigating Dubai’s property market safely and successfully. Recognising and avoiding these red flags helps ensure a smooth, transparent, and positive real estate experience.