Long-term vs. short-term gains: Investment strategies in Dubai

As Dubai’s property market matures and diversifies, investors face a key strategic choice: should they prioritise short-term profits, or aim for long-term growth?

29 July 2025

As Dubai’s property market matures and diversifies, investors face a key strategic choice: should they prioritise short-term profits, or aim for long-term growth?

The answer depends on a mix of risk appetite, investment horizon, and knowledge of the market’s mechanics. Both strategies have merit in a city where real estate remains a preferred asset class, but they serve different objectives and come with distinct considerations.

The short-term strategy: high turnover, higher risk

Short-term strategies in Dubai typically revolve around flipping off-plan properties or capitalising on market momentum in hot areas like Downtown Dubai, Jumeirah Village Circle, or Dubai Marina. Investors buy early in the development cycle, often with favourable payment plans, and sell upon completion or shortly thereafter.

This approach can yield rapid returns—sometimes as much as 20–30% within two to three years—if timed correctly. The past two years saw such gains during Dubai’s post-pandemic real estate boom, particularly in waterfront and branded developments.

But short-term plays carry risk. “Short-term investment strategies require sharp market awareness and precise timing,” says Dean Charter, Chief Operating Officer at Paragon Properties. “It’s not for the faint-hearted. Miss the cycle by six months and your margins could evaporate.”

Transaction costs are another factor. Dubai Land Department (DLD) fees, agency commissions, and mortgage setup costs can eat into profits if the property isn’t held long enough.

The long-term strategy: steady returns and capital preservation

Long-term investors tend to focus on established communities with strong rental demand, such as Arabian Ranches, The Greens, and Business Bay. The appeal lies in consistent income and potential for capital appreciation over a 7–10 year horizon.

Rental yields in Dubai average between 5% and 8%, depending on the location and property type. This is significantly higher than many Western markets, particularly in high-demand freehold zones. Long-term landlords also benefit from Dubai’s zero property tax and growing population base, particularly among skilled expatriates.

“Long-term investing gives you the advantage of compounding returns—through both rental income and asset appreciation,” says Charter. “We advise clients to look beyond just location. Tenant demographics, maintenance costs, and developer reputation all influence long-term success.”

Moreover, Dubai’s regulatory landscape has stabilised in recent years. The introduction of the 10-year Golden Visa, mortgage caps, and investor protection laws have helped support long-term confidence in the market.

Strategic blend: combining both approaches

For many seasoned investors, the most effective strategy lies in balancing short- and long-term approaches. Flipping off-plan units in emerging zones like Dubailand or Arjan may provide liquidity, while retaining income-generating assets in stable areas secures passive income.

There’s also a growing trend of diversifying across asset types—combining residential holdings with short-term holiday lets, commercial units, or even fractional ownership platforms.

Dubai remains one of the few global cities where both short-term and long-term real estate strategies can be viable for individual investors. The key lies in clarity of purpose. Whether you’re aiming to exit within 18 months or build generational wealth over decades, aligning your strategy with market cycles, legal frameworks, and personal goals is essential.

“Dubai offers flexibility,” says Charter. “But flexibility must be matched with discipline. Real estate here rewards those who do their homework and think strategically.”