Why the smartest investors ask better questions

Some of the most successful investors approach the process differently. Rather than focusing exclusively on answers, they focus on improving their questions.

31 May 2026

Investors spend a great deal of time searching for answers.

Which market will perform best?

Which community will attract the strongest demand?

Which asset offers the greatest growth potential?

Which opportunity should I pursue?

These questions are understandable.

After all, investing is often viewed as a process of finding the right answers.

Yet some of the most successful investors approach the process differently.

Rather than focusing exclusively on answers, they focus on improving their questions.

Because while answers can change, good questions tend to remain valuable.

Angelo Kazantzas, co-founder and chief financial officer of Paragon Properties, believes the quality of an investor's questions often determines the quality of their decisions.

"Many investment mistakes occur because people focus on the wrong questions from the beginning.

"The most effective investors spend time understanding what truly drives value, demand and risk before they look for conclusions."

This distinction may seem subtle, but it can have significant consequences.

Consider a common question:

Will property prices rise?

It is a reasonable question.

But it may not be the most useful one.

A more productive question might be:

Why does demand exist in this location?

That shift changes the entire conversation.

Instead of focusing on short-term price movements, the investor begins examining the underlying forces that create value.

Population growth.

Infrastructure.

Employment.

Connectivity.

Community appeal.

Long-term demand drivers.

These factors often provide more meaningful insights than attempts to predict short-term market movements.

Dean Charter, co-founder and chief operating officer of Paragon Properties, says the most experienced buyers often approach opportunities differently from first-time investors.

"They tend to be less focused on chasing headlines and more focused on understanding fundamentals.

"The questions they ask are often deeper. They want to understand what makes a location resilient, what attracts residents and what supports demand over time."

This principle extends beyond property.

In business, successful leaders frequently distinguish themselves through the questions they ask.

Rather than asking how to replicate competitors, they ask what customers truly value.

Rather than asking how to maximise short-term results, they ask what will create sustainable success.

The quality of the question often determines the quality of the answer.

Investing is no different.

Some questions naturally encourage short-term thinking.

Others encourage long-term thinking.

For example:

How much could this property be worth next year?

is a very different question from:

Why might people still want to live here ten years from now?

The first focuses on prediction.

The second focuses on understanding.

And understanding is often more useful than prediction.

One of the most powerful questions an investor can ask is:

What am I missing?

Human beings naturally seek information that supports existing beliefs.

Psychologists refer to this tendency as confirmation bias.

Once we form an opinion, we often search for evidence that validates it.

The danger is that important risks or alternative perspectives may be overlooked.

Sophisticated investors actively challenge their own assumptions.

They seek information that contradicts their views.

They test their conclusions.

They look for weaknesses in their reasoning.

Not because they enjoy being wrong, but because they understand that identifying blind spots can improve decision-making.

Kazantzas says intellectual curiosity often separates successful investors from the crowd.

"The goal should not be to prove that your original opinion was correct.

"The goal should be to make the best possible decision. That requires a willingness to ask difficult questions, even when the answers may challenge existing assumptions."

Another valuable question is:

What would need to happen for this investment thesis to fail?

Many investors spend considerable time imagining success.

Fewer spend time imagining failure.

Yet understanding potential weaknesses often improves risk management.

It encourages balanced thinking.

It creates discipline.

And it helps investors avoid becoming overly attached to a particular outcome.

The strongest investors also recognise that questions evolve.

The questions that matter before an acquisition may differ from the questions that matter after it.

Markets change.

Conditions change.

Opportunities change.

Continuous learning requires continuous questioning.

Charter believes this mindset is one of the most valuable qualities an investor can develop.

"The best investors remain curious.

"They are always learning, always evaluating and always refining their thinking. That process usually begins with asking better questions."

In an age of constant information, answers are more accessible than ever.

Market reports, forecasts, commentary and analysis are available almost instantly.

Yet information alone does not guarantee insight.

Insight often begins with curiosity.

And curiosity begins with a question.

Ultimately, investing is not simply about finding the right answers.

It is about understanding which questions are worth asking in the first place.

Because while markets evolve, opportunities change and conditions fluctuate, one principle remains remarkably consistent:

Better questions often lead to better decisions.